Sales today. The whole business next.
Every trading business runs on four questions: what was ordered, billed, shipped and paid. Today those live in four places and one person's head. Once every deal is on record, the rest of the business can hang off it.
Sales
Inquiry, quote, follow-up and order. Every deal on record from the first message, and every silent thread worked.
Invoice & payments
The invoice raised against the deal that created it, payment tracked against the invoice. Who owes, how much, since when.
Shipments
Dispatch, documents and delivery against the same record, so the order and the truck stop being two different systems.
Finance & accounting
Margin by deal, party and item. Ledger position, credit exposure and books that close from the source, not from re-entry.
- businesses live across timber, lighting, agriculture, paper, bearings, hardware and services
- 70+
- markets in scope: the US, India, UAE and the United Kingdom, on the same product
- 4
- record layer underneath all of it, extending to payments next
- 1
businesses live across timber, lighting, agriculture, paper, bearings, hardware and services
markets in scope: the US, India, UAE and the United Kingdom, on the same product
record layer underneath all of it, extending to payments next
The software this economy never got.
Conversation is the only universal behaviour
These businesses won't adopt a new interface, but every one already negotiates in chat, email and phone. Meeting them there removes the single largest reason software fails in this segment.
The record is the wedge, not the feature
Owning the deal object at the moment it's created, not after someone types it in, gives us the structured history of what was asked, quoted, won and lost.
Sales is the entry point with the shortest payback
An owner sees the return inside one quarter, in closes and response times. That earns the right to sit underneath payments, finance and dispatch, where switching costs compound.
The data gets more valuable with every deal
Items, grades, terms, price points and supplier behaviour accumulate per market. Over time the register becomes a demand and pricing picture no single trader could assemble alone.
Built by operators.
Murtaza Bootwala
Co-founder · Product & Engineering
Amazon, TrueLayer, PwC · IIT Bombay · INSEAD MBA
Murtaza leads product and engineering at ZapSight. Before that he built production systems at Amazon and TrueLayer, and held roles at PwC, delivering at scale before the current AI cycle made it fashionable.
He started ZapSight to build an AI-first team fluent in data and systems. His job is to make sure every system ships integrated, monitored and owned by the client's team, and is still trusted a year later.
Pavan Sathiraju
Co-founder · Revenue & Sales
McKinsey, Mu Sigma · NIT Rourkela · INSEAD MBA
Pavan leads revenue and strategy at ZapSight. He spent formative years at McKinsey and Mu Sigma, building a discipline for technology decisions that survive boardroom scrutiny.
He started ZapSight so every AI engagement begins from the business problem, scoped around a KPI leadership already tracks. Commercial logic comes first.
Your first 14 days are on us.
Connect one sales line today. Keep it only if it brings orders back.